Try Mailstand for free.
Merge mailboxes for better email outreach.
Using cold email to promote your product or service is mostly a numbers game. Even with a dialed-in offer and target audience, you want a high sending volume to increase your chances of success. So, how do you do bulk cold email outreach without email service providers flagging your emails as spam? This is where Spintax comes in.
Spintax is a contraction of ‘spinning syntax,’ which refers to the creation of several versions of the same written message by replacing words and phrases with their synonyms or other terms that have the same meaning.
When you send the same message to several people within a short period, most communication platforms will flag you as a spammer. This is true for social media, text messaging, and even email service providers.
Spintax allows you to circumvent spam filters by generating several unique messages that basically say the same thing in tens or hundreds of different ways.
To tell a Spintax tool which words or phrases it needs to spin, you will use curly brackets ({}) and pipe characters (|). You will enclose each group of words you want to rotate in curly brackets and separate them with pipes.
For instance, if you want to spin “I want to speak to the sales team” without using the word “team” every time, you can format it as follows:
The above will yield the following variations:
Besides rotating words, Spintax also allows you to rotate phrases. For instance, if you want to spin “I want to speak to the sales team” without using “speak to” every time, you can format it as follows:
The above will yield the following variations:
It doesn’t end there. You may be wondering how you can combine the two sets of Spintax outputs to get even more unique variations. This is where Nested Spintax comes in.
Nested Spintax allows you to spin several parts of a sentence. There are fewer static parts, and you can generate tens of unique variations of the same sentence depending on how many parts of the sentence you subject to Spintax.
For instance, with Nested Spintax, you can format “I want to speak to the sales team” as follows:
The above example will yield 27 different outputs, including:
Since there are no limitations to how many Spintax blocks you can have in a sentence, employing Nested Spintax in a writeup with several paragraphs can yield hundreds or thousands of variations of the same writeup.
The success of a cold email outreach campaign starts with the ability to land in the prospects’ inboxes. It could be the case that your emails are getting delivered, but they are going straight to the spam folder.
So, how do you ensure that email service providers don’t flag your emails as spam? There are five important actions you must take immediately:
Spam filters may flag your emails as spam when they see that you are sending the same message to many people. Using Spintax, you can avoid this by generating several unique email bodies that convey the same message using different words and phrases (or a different arrangement of words and phrases).
The standard cold email has a salutation, personalized intro, offer, and call to action. Take the following email I just made up as an example:
Hey John,
Just read your reviews on Dealer Rater. Great job you are doing with your dealership in Charlotte.
I am reaching out to you because we just developed a technology that can boost repeat purchases for your dealership by 30% by making it possible to contact all your past customers without landing in the spam folder.
Do you have time this week to discuss this?
Regards,
Mike
Using fallback text and Nested Spintax, I can send this email to every dealership in Charlotte, North Carolina, and every email will be outstandingly unique. Below is how the new template may look with fallback text and Nested Spintax.
Hey {{first name}},
Just {read|went through|seen} your reviews on {Dealer Rater|Google Reviews|Facebook|Cars Dot Com}. {Great|Wonderful|Amazing} job you are doing with your {dealership|auto business} in Charlotte.
I am {reaching out to|contacting} you because we just {built|developed|launched} a {technology|solution} that can {increase|boost} repeat {purchases|business} for your {auto business|dealership|car dealership} by 30% by {allowing you|making it possible} to contact all your past {customers|clients} without {landing in the spam folder|going to spam}.
{Do you have time|Are you available} this week to {discus|talk about} this?
{Regards|All the best|Cheers},
Mike
The number of unique email bodies you can get out of this template is enormous. With Spintax, you can easily bypass spam filters that may flag your emails because you are sending the same message to several people.
To use Spintax for cold email outreach, you will need an email-sending tool that supports it. Mailstand is built specifically for sending bulk cold emails and has Spintax as one of its key features.
Aside from Spintax, Mailstand has the following additional features that make it easy to run effective bulk cold email campaigns:
You can try Mailstand for free for seven days here.
Spintax is an instrumental technology. Its use cases extend beyond cold outreach to content distribution on social media and blogs. Be careful; you shouldn’t use it for content you want to rank on Google. The spun content will not be SEO-friendly. Google has clarified that any spun content on a website will negatively impact its search engine rankings.
For bulk emails and text messaging, Spintax is a net positive. There are no downsides to using Spintax in bulk cold email campaigns. Sign up for Mailstand to test our bulk email outreach features, including Spintax.